Shell launches Helix Ultra in India: 1.8% power boost, 3.4% better response for your car

Shell India has launched the latest generation of its flagship

motor oil

,

Shell Helix Ultra

, now upgraded to meet the newly introduced

2025 API SQ Standard

. Alongside the technical upgrade, the company has also refreshed the packaging of its lubricant range with a more modern look.

New Shell Helix Ultra: Key details

The new Helix Ultra is built on Shell’s

PurePlus Technology

, which turns natural gas into 99.5% pure base oil. According to the company, this formulation delivers up to 1.8% more engine power, 3.4% quicker responsiveness, and ensures 100% power retention, promising smoother performance, improved

fuel efficiency

, and enhanced long-term engine protection.The upgraded Helix Ultra range continues to strengthen Shell’s strong

OEM associations

with manufacturers such as Maruti Suzuki, Hyundai, Nissan, and

BMW M Motorsports

, underscoring its position in the premium lubricants space.

Amit Ghugre, Chief Marketing Officer, Shell India Lubricants, said, “This launch marks a defining moment for

Shell Lubricants

in India. With Shell Helix Ultra now meeting the advanced 2025 API SQ standard and our bold new packaging design hitting the shelves, we are celebrating two major milestones.”The launch also ties in with the brand’s new global campaign, ‘Unleash the Power Within’, fronted by

Scuderia Ferrari

HP drivers Charles Leclerc and Lewis Hamilton. The campaign was unveiled in India with a two-day event that featured interactive fan experiences, a live Ferrari pit stop demo, and a BMW M Motorsports drive.Stay tuned to TOI Auto for latest updates on the automotive industry and do follow us on our social media handles on Facebook, Instagram and X.