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Surat: Wholesale jewellery company Shree Hari Ornaments has strengthened its operational systems and accelerated business expansion after collaborating with Dr. Vivek Bindra and Bada Business Private Limited to implement structured growth strategies focused on inventory, cash flow, and market scalability.
Founded by Mr. Kaushik Kathiriya, the Surat-based company operates within the B2B gold jewellery sector, supplying jewellery collections to retailers and showroom operators across regional markets. Over time, the company developed strong relationships with jewellers by maintaining product consistency and aligning inventory with showroom demand patterns.
However, despite steady business activity, the company faced structural challenges that limited operational efficiency. Prior to the collaboration, the company largely depended on an approval-based sales model, where jewellery products were supplied to retailers without immediate purchase commitments. Payments were received only after products were sold to consumers.
While this model offered flexibility to jewellers, it created irregular cash flow cycles and delayed revenue realization for the company. Inventory remained tied up across multiple retailer locations, making financial forecasting and inventory management increasingly difficult. The company also faced limitations in expanding beyond its existing market base.
To overcome these operational bottlenecks, Shree Hari Ornaments partnered with Dr. Vivek Bindra and Bada Business Private Limited through a Cash Growth Program (CGP). The collaboration focused on improving business discipline, optimizing inventory systems, and creating scalable operational processes.
One of the most significant changes implemented post collaboration was the transition toward an inventory ownership framework. Retailers were encouraged to directly purchase and maintain stock within their stores rather than relying exclusively on approval inventory. To support retailer confidence, the company introduced a three-month return mechanism for unsold products.
This transition created measurable improvements in billing cycles and reduced delays in revenue collection. The company gained stronger control over cash flow systems while retailers benefited from a more structured inventory process.
Inventory optimization also became a key focus area during the transformation journey. Through detailed inventory analysis, the company identified dead stock and slow-moving designs that impacted operational efficiency. Production and inventory planning were subsequently aligned with faster-moving product categories, resulting in improved stock utilization and lower inventory risk.
In addition to operational restructuring, the collaboration enabled Shree Hari Ornaments to expand its market footprint into Ahmedabad. With a dedicated sales team and targeted retailer engagement strategy, the company was able to establish stronger relationships within a new jewellery market and diversify its business network.
The impact of these initiatives became visible across multiple operational metrics. Improved billing consistency, better inventory turnover, and expanded market access collectively supported substantial business growth momentum. The company reported a significant upward trajectory, approaching nearly 3X growth following the implementation of these systems.
The company also received support from a team of business consultants who conducted detailed assessments of operational and financial bottlenecks. Their interventions focused on implementing practical, scalable systems designed to support sustainable long-term growth.
Reflecting on the journey, Mr. Kaushik Kathiriya said, “The collaboration helped us move from reactive operations to a far more structured business approach. We now have clearer systems for inventory, better financial visibility, and stronger confidence in scaling the business further.”
The transformation of Shree Hari Ornaments highlights how traditional businesses can modernize operations by improving inventory ownership structures, strengthening financial discipline, and expanding strategically into new markets. With stronger operational systems now in place, the company continues to build a scalable foundation for future growth.
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