Shubhashish Homes unveils new global brand identity 'Sa – The House of Shubhashish'

Shubhashish Homes, a part of JK Jajoo Ventures, has delivered an exceptional performance in FY25, achieving ₹423 crore in pre-sales—nearly doubling its ₹211 crore milestone from the previous financial year, marking a remarkable year-on-year growth of close to 100%. Buoyed by this strong momentum, the company has charted an ambitious roadmap for FY26, setting a pre-sales target of ₹850 crore, underscoring its confidence in sustained market demand, strategic expansion, and brand strength. The announcement was made at an elegant and grand annual event held at a five star hotel in Jaipur, attended by key stakeholders, partners, and leadership. In a defining moment for the brand, the company unveiled its evolved identity—“Sa – The House of Shubhashish”—bringing all its developments under a singular, cohesive brand philosophy.

This transformation introduces a refined visual identity, including a new logo and an elevated colour palette, while reinforcing its enduring commitment to quality, sustainability, service excellence, and customer delight. The milestone reflects the strong market response to its flagship developments—Shubhashish Geeta, Shubhashish Prakash, Shubhashish Marina, and Shubhashish Forest—each thoughtfully conceptualised to offer distinctive and enriching living experiences.

Addressing the gathering, Jai Krishan Jajoo, founder & chairman, The House of Shubhashish, said: “Extraordinary customer service is not our strategy—it is our culture; it defines who we are. It drives us, differentiates us, and inspires us to care for our customers as we would for our own family. This milestone belongs to every member of our team whose unwavering dedication made this possible. At The House of Shubhashish, we believe our customers are akin to God—this philosophy shapes every decision we take and every home we create.

We remain deeply committed to delivering not just residences, but meaningful living experiences rooted in trust, quality, and care.” Following this, Mohit Jajoo, CEO & executive director, The House of Shubhashish, said: “India’s real estate sector is witnessing a strong phase of structural growth, driven by rising aspirations, urbanisation, and increased trust in branded developers. At The House of Shubhashish, FY25 has been a landmark year, marked by significant scale, strong demand across our projects, and disciplined execution, laying a solid foundation for sustained growth in the years ahead.

" He further added, "We are now entering a new phase of expansion, with plans to enter three new states and three new cities, including Indore, Prayagraj, and Mumbai, subject to necessary approvals. We have set an ambitious target of ₹850 crore and the successful launch of all projects in our pipeline. We have a GDV of ₹2,500 crore in the pipeline and will be adding another ₹1,000 crore in this financial year. We look forward to a strong and promising year ahead.

” To this Kapil Dev, brand ambassador, The House of Shubhashish, extended his congratulations through a special message, applauding the team for achieving this significant milestone. With a renewed identity and a strong growth trajectory, The House of Shubhashish enters its next phase with clarity, confidence, and purpose— continuing its mission to create value-driven, future-ready communities that resonate with evolving lifestyles and aspirations.

About The House of Shubhashish

The House of Shubhashish, a part of JK Jajoo Ventures, is a forward-thinking real estate brand committed to developing thoughtfully designed residential communities. Rooted in quality, sustainability, and a deeply customer-centric approach, the brand continues to craft living spaces that blend modern design with enduring values. The company has delivered over 1.1 million sq ft of development and currently has 2.5 million sq ft under development.

It is steadily expanding its footprint across key markets, with operations in Jaipur, Mumbai, Indore, and Prayagraj.