'Someone check on Sydney Sweeney': KATSEYE ace GAP jeans ad amid American Eagle backlash; fans compare it to Beyoncé's Levi's shoot

Talk about striking while the iron is hot! That's exactly what global girl group KATSEYE and GAP pulled off with their sizzling new jeans ad, dropping at the perfect moment amid the storm surrounding Sydney Sweeney's American Eagle campaign and Beyoncé's Levi’s ad. Fans quickly went wild, praising KATSEYE's spot and urging others to follow their bold lead.

KATSEYE GAP ad | Credit: GAP

The jeans controversy

The denim drama began on July 23, 2025, when American Eagle released a campaign featuring Sydney Sweeney in seven head-to-toe denim costumes. What should have been a humorous phrase - "Sydney Sweeney has great jeans" - sparked a surge of outrage, with many online accusing the brand of poor taste and even implying eugenics undertones.

In the midst of the controversy, focus shifted to Beyoncé's partnership with Levi's. A denim-on-denim masterclass was worn by the music star during the February launch of Pool Hall, the second chapter of their "Reimagine" campaign. Paired with a strappy vest and an embroidered jacket and their iconic Levi's trousers, Beyoncé looked stunning.

Fans immediately pointed out the startling parallels between her images and Sweeney's American Eagle ad, which sparked a contentious side-by-side discussion on social media.

So Beyoncé can pose in Levi jeans and it’s art…
But when a white woman does it, it’s a national crisis? pic.twitter.com/aWu3h6nrL8

KATSEYE's impeccable timing

Then came August 19, 2025. GAP's global Fall campaign featured KATSEYE front and center, and the internet hasn't stopped buzzing since. Robbie Blue's choreography brings the exciting 90-second show, titled "Better in Denim," to life to Kelis' well-known "Milkshake" song. The advertising does more than just spotlight denim; it transforms low-rise jeans into a cultural phenomenon.

Fans crown KATSEYE the winner

The move couldn't have come at a better time. Social media erupted as fans and Redditors compared the three high-profile denim campaigns - and the verdict was clear.

One Redditor wrote, "Outside of this being an incredibly well-done ad, the timing is impeccable. Talk about striking while the iron is hot."

Many argued that KATSEYE didn't just match the hype - they blew the competition out of the water.

More about KATSEYE

With over 22 million followers, a powerhouse global fandom, and Billboard hits to their name, KATSEYE have cemented themselves as one of the most talked-about acts on the planet. The six-member group - Daniela, Lara, Manon, Megan, Sophia, and Yoonchae - thrives on individuality, cultural diversity, and unapologetic pop innovation.

Confident and bold with their sound and style, KATSEYE have become a group fans have started to take notice of. Their impact was undeniable at Lollapalooza 2025, where they drew more than 85,000 fans - shattering records for the largest daytime crowd the festival has ever seen and proving their star power is only just beginning.

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