"They’re gonna do everything they can": WWE legend sees Seth Rollins as future face of company following a historic triumph

WWE fans are on the edge of their seats looking for the latest news regarding the future of Seth "Freakin'" Rollins after his historic win at the Money in the Bank Premium Live Event that took place on June 7, 2025.

And now a lot wonder if that latest victory proves he's ready to be "the face of WWE" after all. Even hardcore wrestling legend Matt Hardy dropped his two cents on WWE's apparent strategy, with a statement suggesting the company is all in on the Visionary, which only added fuel to this fire.

The Architect's historic triumph and new trajectory

Cliche as it is, anything for the cookie crumbles, though, and Seth Rollins won his second Men's Money in the Bank briefcase, and that is something that does indeed put you in a league of your own amongst WWE Superstars.

His first cash-in at WrestleMania 31 is one of the biggest moments in WWE history, and now, fans are ready to find out how he will cash in such an opportunity.With his constantly evolving character and in-ring style, Rollins has entertained fans with his unique mixture of athleticism, charisma, and pure skill, so this win is right on time. Speculation had arisen that the Money in the Bank match could serve its purpose of launching a younger, emerging star into the title picture.

WWE giving the briefcase back to Rollins, though, shows where the company wants to head.

As Matt Hardy recently stated, "The Seth Rollins thing is fine. I like the fact that, you know, we thought it was a red herring. I thought it was too. I thought they would use this to elevate someone else. But they, they really have all of their momentum behind Seth Rollins right now, and they’re gonna do everything they can to make Seth Rollins the guy.”

The path to becoming the face of WWE

Matt Hardy's comments reiterate WWE's switch when it comes to their focus on Rollins as the face of the company. The "face of WWE" position has been a fiercely fought battle for years, with an unstoppable force usually holding onto the mantle of face of the brand.Also Read: Becky Lynch and Seth Rollins achieve rare WWE championship featThis is all very serious and heelish behavior from Rollins, who has, of course, turned heel on the first night of WrestleMania 41 and been put into one of the most threatening new factions (along with Bron Breakker and Bronson Reed, seemingly working under Paul Heyman). This new direction, in addition to his Money in the Bank leverage, creates plenty of avenues for WWE to cement him at the top.