Tirupati temple body issues legal notice to vendors for misuse of GI tag for laddu

Tirumala Tirupati Devasthanams (TTD) launched legal action against several entities unlawfully using the "Tirupati Laddu" name. The move comes after unauthorised vendors and online platforms were found selling or promoting products under the protected Geographical Indication (GI) tag without permission.

TTD, through Sahadeva Law Chambers, served legal notices to multiple offenders, including major online retailers PushMyCart (Mahita LLC) and Transact Foods Limited.

These notices pointed out the violation of the GI registration under the Geographical Indications of Goods (Registration and Protection) Act, 1999, which protects the exclusive rights to the Tirupati Laddu name and its preparation process.

The legal communication emphasised that the Tirupati Laddu is prepared solely within the Tirumala temple premises under TTD’s strict supervision, following a traditional and sanctified method. Unauthorised use not only breaches legal protections but also diminishes the spiritual value of this revered prasadam, notice.

In response, PushMyCart acknowledged the notice and suspended the infringing listings while conducting a legal review. Several other vendors have also voluntarily removed their listings after receiving TTD’s warnings.

Executive Officer of the Tirumala Tirupati Devasthanams, J Shymala Rao, said, The Tirupati Laddu is not just a product, but a sacred prasadam with deep spiritual and cultural value. We are committed to taking all necessary legal steps to prevent its misuse and to protect the trust of crores of devotees worldwide.”