Pavushetty Yashwanth Krishna and Eesha Belladi, third-year B.Tech (CSE-Networks) students at Kakatiya Institute of Technology and Science, Warangal (KITSW), have secured first prize at the recently held Generative AI Hackathon with IBM Granite, out of 1,931 participants forming 267 teams worldwide. Their project, Content Hub, stood out for its innovative approach to AI-driven social media engagement, said principal K. Ashoka Reddy.
The 48-hour hackathon, organised by IBM and powered by their state-of-the-art Granite AI models, challenged competitors to build solutions that drive efficiency, automation and innovation in business workflows. The winning team received $5,000 in cash, $500 IBM Cloud credits and a special prize of one conference pass to IBM TechXchange Conference 2025 in Orlando, Florida.
Eesha Belladi of KITSW. | Photo Credit: By Arrangement
The winning project, Content Hub, is an AI-powered platform that transforms raw social media interactions into personalised, SEO-optimised narratives within seconds. Leveraging IBM Granite AI APIs for inference, the solution captures each user’s unique voice and produces dynamic digital content, including tweets, threads and LinkedIn posts, along with actionable analytics, he said.
Published - June 19, 2025 12:44 am IST