Who is Radhika Subramaniam? Tamil-English speaking AI influencer who’s redefining travel content in India; the Gen Z solo traveler

Meta-influencers are getting real — virtually. Collective Artists Network has launched

Radhika Subramaniam

, India’s first

AI-generated travel influencer

who is designed to tell deeply local stories rooted in identity and culture. Built as a

Gen Z solo traveller

, Radhika represents a growing shift in

influencer marketing

— one that blends AI technology with emotional storytelling. Announcing the AI travel influencer, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network said: “Radhika feels like someone we all know — that one friend who took the leap and actually went on the trip. She’s thoughtful, independent, and interested in the world around her. With her, we wanted to build more than just a new kind of influencer — we wanted to create someone who could tell stories with heart, and make people feel seen”.

Who is Radhika Subramaniam

Radhika Subramaniam follows in the footsteps of Kavya, another AI influencer from the media company who targets aspirational, luxury-seeking millennials. In contrast, Radhika’s focus is more grounded — street-side discoveries, small-town legends, and offbeat journeys.

The AI-generated travel influencer speaks both Tamil and English. Radhika’s bilingual personality allows her to reach diverse regional audiences, making her a compelling choice for brands looking to tell context-rich stories at scale. Whether promoting lesser-known destinations or collaborating with rooted Indian brands, she offers a consistent voice and ready-to-go content.Sudeep Subhash, Chief Revenue Officer at Collective Artists Network and CEO of Big Bang Social said: “There’s a warmth to Radhika that’s hard to fake. She’s not just spitting out trends or trying to be viral — she actually gets the context. For brands, that’s gold. You get someone who’s always on, always in sync with your voice — but also genuinely engaging for the audience. That kind of storytelling at scale is really exciting.”

Radhika Subramaniam on Instagram

Radhika Subramaniam’s profile on Instagram describes her as “AI-Traveller, Explorer, Wanderluster | Curating experiences across India”. Subramaniam is based in Bengaluru, as per her bio. Joined Instagram in March 2025, currently she has about 2K followers.

Germany introduced AI traveller in 2023

While Radhika Subramaniam is India’s first AI-generated travel influencer, Germany introduced one in 2023 – “Emma” as an AI tourism ambassador. As AI influencers go mainstream globally, India’s foray with Radhika signals a growing appetite for synthetic yet relatable storytellers. For brands and audiences alike, this could be the start of a new kind of travel companion — one who’s always online, always engaging, and always telling a story worth pausing for.