After 'Eetha,' Randeep Hooda takes on a gritty social drama exposing misleading advertisements - Reports

Randeep Hooda has wasted no time diving into his next project after wrapping up a major schedule of ‘Eetha’. The actor, known for choosing intense and unconventional roles, is already gearing up for a new film that promises to tackle a socially relevant issue with a powerful narrative.

The upcoming film, directed by debutant Anjit Bhatnagar, revolves around the impact of misleading advertisements and how they affect everyday lives. Positioned as a hard-hitting drama, the story aims to shed light on a topic rarely explored in mainstream cinema, making it a unique addition to Hooda’s filmography.The narrative is rooted in Haryana, bringing an earthy and realistic tone to the storytelling. By the end of March, the team expects to begin an extensive shooting schedule in a village, ensuring authenticity in both visuals and performances while capturing the region's socio-cultural nuances.

Randeep Hooda to play a Haryanvi jaat

As stated by Mid-Day, the actor will portray a Haryanvi Jaat, a role that aligns well with his intense screen presence and ability to transform into rooted characters. He already completed an initial shooting schedule in Mumbai earlier this year and is now preparing for the next phase of filming.The makers are reportedly keen on presenting the subject in a grounded and realistic manner rather than dramatizing it excessively.

The film is expected to explore the consequences of deceptive advertising practices through a narrative that balances emotion, realism, and social commentary. The yet-untitled project is backed by a production house based in Hyderabad. While details about the banner remain under wraps, the scale and subject suggest a content-driven film that aims to leave a strong impact on audiences.

From ‘Eetha’ to another intense role

Randeep recently wrapped a crucial schedule of ‘Eetha’ in Pune, a project that has already generated curiosity among fans. His quick transition from one demanding role to another highlights his commitment to consistently working on diverse and challenging scripts. Over the years, Hooda has built a reputation for picking roles that push boundaries. Whether it’s biographical dramas or socially driven narratives, he has consistently chosen films that offer depth and substance rather than sticking to formulaic cinema.Apart from ‘Eetha’ and this upcoming untitled film, Hooda continues to explore a mix of commercial and content-heavy projects. Recently, Randeep Hooda and Lin Laishram welcomed their first child, a baby girl, on March 10, 2026.