'Alpha': Alia Bhatt and Sharvari's surprise live session with a glimpse of their unreleased song sparks an online frenzy

According to the Bollywood playbook, a movie song goes viral after its teaser or the full track is officially released. However, ‘Alpha’ seems to have flipped that formula on its head.

With Alia Bhatt and Sharvari’s Sunday drive live, ‘Alpha’ reinvented music launch with a blink-and-miss teaser of the unreleased song from the movie. This move has left the fans wondering about the song and its release, as they can’t get it out of their heads.

Alia Bhatt and Sharvari tease with an unreleased song from ‘Alpha’

So this is how it all unfolded. On Sunday, Alia Bhatt and Sharvari went live on Instagram during what appeared to be a casual drive together. It seemed like the two were simply chilling, since there was no elaborate announcement, no countdown or promotional build-up.

There was one simple drive ritual - putting on some music, and that is where the stars gave a taste of one of the unreleased songs from the movie. In barely a minute and a half before disappearing, the glimpse of the song created a frenzy.

The live session vanished almost as quickly as it began, and the song disappeared with it.However, the internet hasn't stopped talking about it since. In no time, it became the internet’s newest obsession.

Fans who saw the live video have been discussing its vibe, lyrics, and beats. They can’t wait to catch hold of the whole song. On the other hand, those who missed it are eagerly waiting for the full release.

In addition to that, to keep the conversation going, Alia Bhatt made sure to leave another mystery for fans to solve. Before ending the Instagram Live, she signed off with a playful yet cryptic message: "See you tomorrow...

or day after... but definitely Friday."Many believe it hints at another promotional surprise in the lead-up to the film's release, while others are convinced that another song could be arriving soon, or perhaps another Instagram Live session. In any case, the fans have been told to ‘definitely’ keep their Fridays free.

About ‘Alpha’

This seventh film from the YRF spyverse has been the talk of the town from the word go. Marking the first female-led spy thriller of the franchise, it has Alia Bhatt and Sharvari playing the protagonists. Releasing on July 3, 2026, ‘Alpha’ has Bobby Deol playing the antagonist and Hrithik Roshan in a special cameo appearance.