AP Chambers hosts digital marketing session for women entrepreneurs in Guntur

The Andhra Pradesh Chambers of Commerce and Industry Federation (AP Chambers) Women Entrepreneurs Wing (Central Zone) on Saturday organised an interactive session on “Digital Marketing for Modern Business” in Guntur, equipping women entrepreneurs with practical strategies to strengthen their digital presence and expand their businesses.

Around 40 entrepreneurs attended the programme. Digital marketing strategist and Fox and Finch Media director Abhishikth Katragadda explained the fundamentals of digital marketing, branding, artificial intelligence (AI), social media and performance marketing, stressing the need for a sustainable digital presence to improve brand visibility and competitiveness.

The session was organised under the leadership of AP Chambers Central Zone vice-chairperson Sakku Madhavi, Women Entrepreneurs Wing chairperson Rayapati Mamatha and vice-chairperson Sravanti Badam, along with committee members.