Apple announces ‘Awe Dropping’ event for September 9, iPhone 17 launch expected

Apple will hold its much-anticipated fall event on September 9, 2025, with the ‘Awe Dropping’ presentation scheduled for 10 a.m. PT at the Steve Jobs Theater in Cupertino. The Tuesday announcement signals the expected launch of the iPhone 17 lineup alongside updates to Apple Watch and AirPods product lines. While Apple’s official invitation remains characteristically cryptic, the company drops subtle hints about what to expect. The invite for ‘Awe Dropping’ shows a glowing Apple logo with vibrant blue and yellow energy waves, suggesting powerful performance improvements and possibly hinting at the new Liquid Glass design language expected in iOS 26.Apple ‘Awe Dropping’ event: iPhone 17 series, Watch Series 11,

AirPods Pro 3

, and more to expectApple is expected to unveil its complete iPhone 17 lineup, including the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new ultra-thin

iPhone 17 Air

model. The iPhone 17 Air represents Apple’s newest design direction, potentially replacing the Plus model with a device as thin as 5.5mm, featuring a 6.6-inch display and pill-shaped camera design similar to Google’s Pixel series.The upcoming iPhone models are rumored to receive camera upgrades across the board, with the iPhone 17 featuring an improved 24-megapixel selfie camera, up from the iPhone 16’s 12-megapixel front-facing camera. The Pro models are expected to include 8x optical zoom telephoto lenses and 48-megapixel telephoto cameras, substantial improvements over previous generations.

iOS 26 will power the new iPhones, introducing the Liquid Glass design language that offers a transparent interface alternative to traditional light and dark modes. Key features coming to iPhones include call screening for unknown numbers, live translation for calls and texts, and a dedicated Games app.Apple will also likely introduce the

Apple Watch Series 11

and Apple Watch Ultra 3, with the Series 11 featuring energy-efficient screens and S11 chips. The Ultra 3 may include satellite connectivity for emergency messaging in areas without cell service. The long-awaited AirPods Pro 3 could debut with heart-rate monitoring capabilities and an interactive touchscreen display in the charging case.Apple will stream the event live on its website, YouTube, and through the Apple TV app, while select media will attend for hands-on demonstrations following the keynote presentation.