As ‘docfluencers’ sell brands, ethics rules struggle to keep up

A dermatologist plugging a skin-cleanser brand. A trainee gastroenterologist making a reel to promote a sunscreen brand. An MBBS doctor who doubles as a life coach and promotes facials by a service aggregator.

A medical student who is promoting hair fixers, face wash and serums by brand name. A family medicine specialist who claims to be a sexologist selling many brands of penile size-enhancing gels and oils.
Social media platforms are crowded with medicos running their own YouTube channels or posting reels on Instagram, LinkedIn, Twitter, Telegram and Facebook plugging products.