Bad Bunny’s Super Bowl halftime show message draws strong reaction from Travis Kelce's wife Kylie

The February 8, 2026 Super Bowl halftime show featuring Bad Bunny quickly became a watercooler moment of the year, perhaps less for the music and more for the message, but still probably worth the discussion.

The Puerto Rican star took the stage at Levi's Stadium in Santa Clara, California, and filled her performance with pumping beats, Latin pride, and cultural symbols. At the end of the show, it was emphasized in bold that “The only thing stronger than hate is love.”That sentiment resonated with millions of viewers across the country. As the country faces considerable endemic political and social division, many took Bad Bunny’s sentiments to be a call for unity and understanding.

The performance showcased many cultures throughout the Americas and had a closing segment promoting inclusivity. Not long after, the moment went viral across social media, with fans and celebs alike debating its implications.

Kylie Kelce responds publicly to Bad Bunny’s message

Kylie Kelce was among several public figures who reacted to the halftime show and shared their thoughts on social media. Immediately after the show, Kelce re-shared an Instagram post about Bad Bunny's final words. The caption read, "In case you missed it," in reference to the message of love and togetherness during the show.

It was only a two-sentence story, but it went viral almost instantly. The story was seen by many as a direct endorsement of the artist and certainly his message, which he had conveyed on one of the biggest platforms in the world. It was a smart move on her part, driving the narrative further, especially to her enormous social media following. While some commended her for elevating an uplifting message, others questioned whether the halftime show was the correct platform for those messages during an event in front of 100 million people.Kelce did not add any further personal commentary, but her decision to highlight the moment demonstrated how strongly the performance resonated beyond the world of music. As the wife of NFL star Travis Kelce, her reaction also carried additional weight among football fans and pop culture followers alike.

Public and media reaction to Bad Bunny’s Super Bowl performance

Bad Bunny had a strange halftime show that upset hordes of fans and commentators. Fans hailed the performance as an unprecedented celebration of artistry and Latin culture.

Numerous people hailed the singer for providing such a large platform to share a message of love and respect.However, not everyone responded positively. Some critics claimed the show was too political in feel, and others wondered if the statement fit within the traditional Super Bowl spirit. The differing opinions did once more spur conversation on television sets and on social media, and in the days that followed.