Bill Belichick’s girlfriend Jordon Hudson stuns fans after wearing provocative Robert Kraft shirt ahead of Super Bowl LX

Jordon Hudson's shocking shirt became the talk of Chapel Hill on Saturday night, and the timing could not have been louder. On the eve of Super Bowl LX, Hudson drew instant attention during North Carolina’s dramatic basketball win over Duke, not for the scoreline but for a fashion choice that landed squarely in NFL territory and reopened old New England wounds.The moment mattered because it blended sports, power, and provocation in one public setting. Hudson, the 24-year-old girlfriend of Bill Belichick, appeared courtside as the Tar Heels edged their rivals, but her outfit carried a message that extended far beyond college hoops. It pointed directly at Patriots owner Robert Kraft, just hours before his franchise prepared for the biggest game of the year.

Jordon Hudson shocking shirt and why it targeted Robert Kraft

The shirt Hudson wore referenced Kraft’s February 2019 arrest on two counts of soliciting prostitution at the Orchids of Asia Day Spa in Jupiter, Florida.

It was not subtle. She wore an actual Orchids of Asia Day Spa T-shirt, a detail that spread quickly online once fans identified it after the game.

The choice felt calculated, especially given the history involved. Belichick coached the Patriots for 24 seasons, delivered six Super Bowl titles, and exited the organization at the start of 2024. Now at North Carolina, his first season ended with a 4-8 record, but results were often overshadowed by headlines tied to Hudson’s presence.

From sideline pep talks to lingering near press conferences, her actions repeatedly became talking points around the program.Those moments never fully faded. Even in the offseason, Hudson managed to pull focus again, including an appearance at the College Football Playoff National Championship Game that fueled fresh debate. Saturday night only added to that pattern, with the shirt landing one last jab before New England faced Seattle in Super Bowl LX.The irony was hard to miss. If the Patriots lift the Lombardi Trophy on Sunday, it would mark their first championship without Belichick on the sideline. Hudson’s message, intentional or not, suggested there may be little love lost between the old power structure and the new chapter.Belichick, at least, avoided becoming the story this time. He stayed alert throughout the game, a small win after earlier viral moments at UNC. Whether he and Hudson tune in to watch his former team remains unclear. Her track record suggests neutrality is not her style.