CA Rachana Ranade: All you need to know about the finance educator and entrepreneur

In 2019, when she posted her first stock market content on YouTube, Chartered Accountant Rachana Phadke Ranade didn’t foresee that she would become one of the top financial influencers in the country.

With over 8 million followers across social media platforms, Ranade is now one of the leading voices in financial education in India. Her mission is simple: make financial literacy accessible and relatable to everyone.

Stock market jargon made simple

While most people today are in the rat race to make money, a juncture where all the efforts go vain is not knowing how to save it. Ranade helps people understand this most important part. In fact, the tagline of her website says “Make your money work for you.”Ranade’s videos have one common goal - help people to understand money better, which could lead to better financial understanding. No, you don’t have to be an expert to save or multiply money; you can make informed decisions, which is where financial influencers and educators like Ranade come in. She breakdown stockmarket jargons and helps people understand it better. “Whether you’re a student, a working professional, a homemaker, or a retiree, I believe it’s never too early or too late to take control of your finances,” Ranade says on her website.

From the current events in the financial industry to how it affects your investments, she makes videos on basic concepts that are beneficial for both beginners and experienced hands. Teaching has always been a part of her life, something she is deeply passionate about. After becoming a Chartered accountant, she began teaching subjects related to finance. When her first video on YouTube blew up, she knew it was her calling.

Gen Z and financial awareness

According to Ranade, Gen Z is more aware about how to handle their finances. No wonder they invest at a young age and plan to retire early. “Gen Z is more aware in terms of managing their finances well. Before making financial decisions, they ensure they are investing in the right assets that compound over time, rather than making decisions based on what others are telling them. They are more open to learning and getting aware of managing their finances.

They also have access to more resources than other generations had when they were young. This enables them to make better decisions when it comes to finance,” she earlier told us. She also observed that youngsters are keen about retiring early, which has both its merits and demerits. “Gen Z viewers generally are more inclined towards the approach of FIRE (Financial Independence Retire Early) these days. They tend to work towards having quick results, which may not always be good. However, they are also quick learners and are keen on learning the best approach to managing their finances. They adapt quickly based on their learnings,” she added.Why fin-influencers like Ranade matter? Making money work for you does not necessarily mean you learn every financial jargon. Being aware of the market and knowing how, when, and where to invest matters.