Can digital twins help athletes win? How AI is changing sport

One of the biggest stories of this year’s football World Cup isn’t just about star players but about how artificial intelligence is changing The Beautiful Game. From AI-enabled match balls that help officials make split-second decisions to algorithms crunching millions of data points for coaches, players and managers, it has become an integral part of the tournament.

Of course, no algorithm can tell you how to stop Lionel Messi. But it could help discover the next one.