Cholan Tours launches women chauffeur service for tours in South India

Cholan Tours has announced the launch of what it describes as India’s first organised women chauffeur driver service. The initiative marks a new offering by the destination management company and is aimed at expanding tourism and travel services across South India.As part of a larger vision to drive meaningful change in tourism, Venkatesan Dhattarayan, Regional Director (South), Ministry of Tourism, Government of India, launched the Women Chauffeur Service, an initiative that aims to empower women professionals and promote a more inclusive tourism industry.Cholan Tours said it will deploy professionally trained women chauffeurs on long-distance itineraries across Kerala and Tamil Nadu.

The initiative will see women drivers managing end-to-end tour operations across destinations in the two states, handling transportation and accompanying visitors throughout their journeys.According to the company, the chauffeurs will oversee tour movements across urban centres, cultural circuits and tourist destinations, with a focus on ensuring seamless travel experiences. Cholan Tours said the programme aims to create new opportunities for women in the tourism sector while expanding the role of women professionals in destination management and visitor services.The women undergo professional chauffeur development programmes, including advanced driving techniques and highway protocols, according to Cholan Tours. The initiative also includes training in guest interaction, professional etiquette and route familiarisation across South India. According to the company, the initiative is aimed at supporting long-term career development for women rather than short-term employment opportunities, while contributing to greater economic participation and financial independence. The introduction of women chauffeur services on long-distance tours is intended to offer travellers, Cholan Tours said, including solo travellers, families and women travellers, an additional travel option.The company added that the initiative aims to enhance comfort and convenience during extended journeys while providing a personalised hospitality experience.“Women are the future of the travel industry. When women obtain financial independence through skilled careers, we see strength in families and communities. This project aims to redefine industry standards, led by example, and bring about lasting change.” said Pandian Kumaravel, Managing Director & Founder, Cholan Tours With the launch of its women chauffeur service for tours, Cholan Tours has expanded its offerings in the tourism sector. The company said the initiative is aimed at increasing women's participation in tourism-related roles and supporting broader efforts towards workforce inclusion in the industry.Disclaimer - The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content.