Coleen Rooney Surpasses Husband Wayne Rooney's Earnings: Report

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Last Updated:July 05, 2025, 12:50 IST

The wife of the former England footballer has been in the limelight as her business ventures and media career go through a huge lift.

Wayne Rooney (far right) poses for a photo with his wife (center). (IG/coleen_rooney)

Coleen Rooney has overtaken husband Wayne Rooney as the top breadwinner of their family after seeing an incredible rise in profits from her business ventures. While the Manchester United legend’s earnings have undergone a fall in recent times, his better half has reportedly made a £1.3million profit and surpassed his income.

As per The Sun, last year, Coleen raked up a whopping £5million from her stint on ‘I’m A Celebrity’, signing up the biggest pay deal in the show’s history. Since then, her firm CWR 2021’s new figures have indicated a threefold increase in her endorsements and media career income.

Publishing her accounts for the year to September 2024 on Wednesday, July 2, Coolen confirmed that her overall income has soared to £580,000.

In contrast, former England captain Rooney was on a £500,000 contract with Plymouth Argyle before the experienced head left his role as a manager in December. At his peak, the Red Devils striker used to charge £300,000 a week for his services.

Coleen’s rise to become the main breadwinner of the family will now be chronicled in a Disney+ documentary, The Rooneys, where she will be seen running her booming business while her hubby takes the couple’s four sons to school.

“These earnings show that, even before Coleen signed up for I’m A Celeb, she was already bringing in more money than Wayne," The Sun quoted a financial expert on Rooney’s wife and her wealth. “On the back of her jungle stint, where she was incredibly popular with the viewing public, she’s now likely to see her earnings soar even further."

“And the increased interest in Coleen after she did so well on the show is also likely to have sealed the deal on the Disney contract. Getting big bucks from a global streamer, plus her pay cheque from ITV, will no doubt swell Rooney’s coffers even further."

After wrapping up the I’m A Celebrity stint, Coleen has had multiple hefty endorsement deals on her roster, including the health supplement brand Applied Nutrition. On the other hand, Rooney has turned to punditry since ending his managerial duties with the Plymouth side.

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