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The Congress party's women outreach initiative in Bihar has sparked controversy. The party announced plans to distribute 5 lakh sanitary pads to girls and women if it comes to power. However, the presence of Rahul Gandhi and Priyanka Gandhi's images on the sanitary pad packets has drawn criticism. The BJP has accused Congress of not knowing where to appropriately use Rahul Gandhi's picture. In response, Congress defended the decision, comparing it to BJP's distribution of sindoor boxes featuring Prime Minister Modi's image. Alka Lamba of Congress criticised the NDA government in Bihar for neglecting women's issues. The incident has triggered debates on political branding and appropriateness in election campaigns.