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EDATHALA, KERALA (India CSR): Bisleri International, India’s leading packaged drinking water company has partnered with Edathala Grama Panchayat, and Green Worms Waste Management Private Limited for a door-to-door waste management and public awareness campaign. As part of Bisleri’s Bottles for Change initiative, the campaign is being rolled out across wards of the panchayat with the objective of strengthening waste management practices and reinforcing mandatory segregation at source at the household level.
Bisleri, Edathala Gram Panchayat & Green Worms launch a community-led waste awareness drive under ‘Bottles for Change’
The initiative is also aligned with the Government of Kerala’s Malinya Muktha Keralam (Waste-Free Kerala) mission which supports efforts to reduce pressure on public dumping sites and promote sustainable local waste management systems.
The campaign brings together the efforts of the local self-government, implementation partner Green Worms, and grassroots institutions including the Haritha Karma Sena and Kudumbashree units, who will lead field-level outreach and community engagement. Alongside the structured collection of plastic waste, the initiative places strong emphasis on sustained public interaction to encourage long-term behavioural change towards responsible waste disposal.
Speaking on the initiative, K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., said, “Building sustainable waste management systems requires long-term engagement, strong partnerships and active community participation. Through Bottles for Change, Bisleri continue to work closely with local bodies and organisations to strengthen segregation at source and enable households to participate meaningfully in the circular economy. This collaboration with the Edathala Panchayat, partnering with them lays the foundation for sustained environmental impact driven by collective action.”
Highlighting the long-term vision of the initiative, Mohammed Jamsheer, Managing Director, Green Worms Waste Management stated, “Waste management is not merely a project; it is a culture. A clean Kerala can become a reality only when waste segregation becomes a habit in every household. By integrating CSR initiatives like Bisleri International’s ‘Bottles for Change’ with the dedicated efforts of the Haritha Karma Sena, Kudumashree we can create sustainable and lasting social change. The progress seen in Edathala reflects the strength of this collaborative approach.”
The campaign began with an orientation session for elected representatives and Haritha Karma Sena members. The session focused on the principles of the plastic circular economy, global best practices in waste segregation, and the role of community participation in strengthening decentralised waste management systems.
The week-long drive will sensitise households about source segregation of plastic reducing consumption, reusing, and recycling. The aim is to achieve measurable environmental outcomes, including large-scale collection of non-biodegradable waste and ensuring its diversion to recycling rather than landfills and oceans.
Through Bottles for Change, Bisleri International partners with urban local bodies, state governments, and implementation agencies across India to advance responsible plastic waste management. The initiative combines public awareness, capacity building, and on-ground infrastructure to create scalable, community-led solutions.
(India CSR)
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