Everything Bad Bunny said at the Super Bowl LX Halftime press conference

The countdown to Super Bowl LX is officially in the red zone. On Thursday, Bad Bunny rolled into the Moscone Center in San Francisco for the Apple Music Halftime Show press conference, and the energy was...

complicated. While the Puerto Rican superstar is coming off a massive Album of the Year win at the Grammys, his arrival has sparked a massive "culture war" across social media.

Bad Bunny’s Halftime Presser Sparks "Love-Hate" Internet Frenzy

Bad Bunny wore a gray fur coat, a beanie, and sunglasses, a look that has already gone viral for the "sunglasses indoors" shade from some fans.

Benito walked out to his hit “Chambea,” looking cool and unfazed by the pressure of being the first solo Spanish-language headliner in NFL history.

During the sit-down with Zane Lowe and Ebro Darden, he kept his setlist under wraps but promised one thing: "A huge party." He even joked about the "learn Spanish" memes, telling fans they don't need to know the language, they just need to know how to dance.He admitted he’s still processing the moment, saying, "To be honest, I don't know how I'm feeling... I'm still in the middle of my tour. I was just at the Grammys last week."

He also emphasized that Sunday isn't just a gig, it's a cultural statement. "This moment, the culture, that’s what makes these shows special," he told the crowd of international media.This officially kicks off the countdown to the first-ever all-Spanish solo halftime show in NFL history and he arrived fresh off his Album of the Year win at the 2026 Grammys for Debí Tirar Más Fotos, making him the hottest artist on the planet right now.While the stadium in Santa Clara is expected to be rocking, the comments on the sidelines are divided. Some fans are ready for the global takeover, while others are still mourning the lack of a "local" Bay Area act.Despite the "Booooooooooos," the NFL and Apple Music are betting big on Bad Bunny’s global reach to break viewership records. Whether you're tuning in to dance or changing the channel to grab more wings, Benito is officially the main character of Super Bowl Sunday.As the man himself said, he's not doing this for the critics, he’s doing it for the culture. Sunday will prove who was right.