Exclusive - Shivam Khajuria on adapting in the evolving television industry: Staying relevant in the age of OTT

Shivam Khajuria’s journey does not reflect dramatic breakthroughs or overnight success but a steady and a quiet build, the kind that takes time, patience and a lot of sitting with uncertainty.Like most actors, his early days were a mix of auditions that went nowhere, long waiting periods, and the constant question of “what next.” It was not glamorous but instead of chasing anything that promised quick visibility, he leaned into the work. Small roles, different sets, learning as he went. There’s a certain discipline that comes from that phase and it shows.The rise of OTT has changed how people watch, what they expect, and how quickly they move on if something doesn’t hold their attention.Speaking about the changing landscape, Shivam Kajuria says, “The audience has become more detail-oriented because of OTT, so as actors we have to become more honest in our performances. Television teaches you discipline and consistency but OTT demands subtlety and depth. I think the key is to stay adaptable and keep evolving with the kind of stories being told.”What also stands out is that he doesn’t seem in a rush to get everywhere all at once.

In an industry that’s constantly pushing you to stay visible, there’s something quietly reassuring about someone who’s okay taking their time. He’s not trying to jump on every trend or show up in every format just for the sake of it. There’s a certain clarity in how he’s moving, like he knows what works for him and is willing to wait for the right things and in a space that rarely slows down, that kind of approach feels refreshing.There’s a certain ease to it, like he isn’t trying too hard to prove anything. The industry right now doesn’t reward loud performances as much as it used to. It leans towards something softer, more grounded, more lived-in.At the same time, television still holds its own. The reach, the familiarity, the way audiences grow with a character over time, that hasn’t gone anywhere. But holding that attention today requires a different kind of awareness. You have to stay fresh without losing the core of what makes TV work.For Shivam, this shift doesn’t feel like a sudden turn but gradual. Shivam is not trying to reinvent himself overnight. He is paying attention, adapting where it matters, and letting the work evolve with him.