Grand Theft Auto 6: World’s first ‘AAAAA’ labelled game with stunning visuals and record-breaking revenue; reveals industry analyst

The anticipation surrounding

Grand Theft Auto 6

(GTA 6) continues to reach stratospheric levels, with industry experts now debating whether the next

Rockstar Games

title deserves a new tier beyond the traditional AAA game label. Nigel Lowrie, co-founder of Devolver Digital, has boldly suggested that

GTA 6

could be considered the first true “AAAAA” game, reflecting its unprecedented scale, budget, and cultural significance according to IGN.The combination of unmatched production budget, technical achievement, expansive world-building, and cultural significance positions GTA 6 as arguably the first

AAAAA game

. With global anticipation building toward its May 2026 launch, Rockstar Games may redefine industry standards for ambition, innovation, and market impact, leaving an enduring mark on the world of gaming.

GTA 6 as world’s first ‘AAAAA’ reveals Devolver digital co-founder declares GTA 6 a ‘AAAAA’ game

As per the recent interview in IGN, Nigel Lowrie highlighted GTA 6’s unmatched scale and cultural impact. “There are AAA games and then there’s AAAA games, and I’d argue that Grand Theft Auto is potentially the AAAAA game,” Lowrie said. He emphasized that the franchise’s combination of massive in-game world, technical innovation, and societal relevance makes GTA 6 “just bigger than anything else.”

Lowrie’s statement underscores a growing perception in the gaming industry: GTA 6 isn’t just another blockbuster—it is poised to become a cultural phenomenon capable of dominating the gaming landscape at launch.

Understanding the AAA and beyond: What makes GTA 6 different

Traditionally, the term AAA game has referred to high-budget, ambitious projects produced by major publishers like Sony, Microsoft, EA, Ubisoft, and Rockstar’s parent company, Take-Two Interactive. These games are characterized by massive development resources, cutting-edge graphics, extensive marketing campaigns, and a global release strategy.Occasionally, publishers experiment with higher-tier labels. For instance, Ubisoft attempted the “AAAA” designation for its 2024 live-service game Skull and Bones, justifying a $70 price point. However, the title underperformed commercially, showing that hype alone cannot redefine a game’s tier. Against this backdrop, GTA 6’s scope, production, and worldwide anticipation appear to warrant the addition of two extra A’s, creating a new category: AAAAA.

GTA 6 could be the most expensive and profitable game ever; reveals viral visuals

GTA 6 promises to be a technical marvel. Trailers reveal stunning visuals, realistic animations, and sprawling, detailed environments that push the boundaries of what a video game can achieve. Industry rumors suggest the game’s budget could exceed $1 billion, accumulated over roughly eight years of development.Analyst projections indicate that GTA 6 could generate more than $10 billion in revenue, with $7.6 billion potentially earned within the first two months of release. If true, these figures would not only cement GTA 6 as the most expensive game ever produced but also as one of the most profitable.

GTA 6 set to dominate and reshape gaming release strategies

Lowrie’s comments highlight a widely held belief: GTA 6 will overshadow competing releases and set a new benchmark for the gaming industry. Other studios may strategically avoid releasing major titles near GTA 6’s May 2026 launch to avoid being eclipsed by Rockstar’s juggernaut.Interestingly, Devolver Digital had joked about releasing a game alongside GTA 6, but Lowrie clarified that doing so would be too risky for smaller development teams, potentially endangering their projects and long-term viability. This decision reflects an understanding of the market gravity and cultural force that GTA 6 will wield.Also Read | Elon Musk reveals a simple motivation hack to reverse laziness into daily productivity and success | Watch