Here’s how Alia Bhatt's 'Alpha' campaign celebrated India's real-life heroes

When it comes to movie promotions, usually stars focus on big fan meets, press events and exclusive interviews. However, with ‘Alpha,’ Alia Bhatt chose a different approach. Her promotional tour went beyond the Bollywood playbook, as it celebrated the real-life Alphas.On the surface, ‘Alpha’ appears to be a gripping spy-thriller, but at its heart, it is about people who refuse to settle for ordinary. 'Alpha' is not a movie, not a person, but a notion, the spirit of pushing boundaries and rising above limitations. And the same was reflected in the promotional campaign of 'Alpha.' Away from the spotlight, Alia met with the real-life heroes of India and highlighted their journey.Among them was India's fastest sprinter, Gurindervir Singh. He rewrote the country's sprinting history with his unmatched dedication and performance. As Alia sat with him for a candid conversation, Gurvinder spoke about his journey, how making his father proud was a driving force for the athlete. He even shared that despite a major setback in 2024, he didn’t give up.Watch their full interaction here:

Alia Bhatt also met

Srishti Kiran

, the 14-year-old tennis sensation. When she was just 13-year-old, she climbed to the World No. 1 ranking in her age category. Her extraordinary commitment and composure align seamlessly with the film's core message, that celebrates the very principles. Sharing a moments from their interaction, Alia Bhatt wrote, “Five ITF titles. World No. 1. And she’s just 14. Age tells you how old she is. Few minutes with her tells you how far ahead she is. Such a special conversation with @kiransrishti, who’s already playing a game much bigger than tennis. P.S. definitely going to hold you to your promise of a padel match.”

Another legendary personality that Alia met is Anjali Bhagwat. She is one of India's most decorated markswomen. With years of perseverance, precision and unwavering dedication, Anjali wrote a tale of inspiration.Documenting moments from their meet, Anjali Bhagwat wrote, “When excellence meets excellence. Where precision meets performance, and discipline creates champions—whether on the shooting range or on the silver screen. It was an absolute pleasure welcoming Alia Bhatt to Medallion Shooting Foundation during the promotions of Alpha. Some meetings leave a lasting impression, and this was certainly one of them.”

“As athletes and artists alike know, unwavering focus, dedication, and resilience are the true foundations of success. Wishing Alia Bhatt and the entire team of #Alpha tremendous success. May the film hit the bullseye! #Alpha #AliaBhatt #MedallionShootingFoundation #ShootingSports Focus Discipline Excellence Champions Precision SportsMeetsCinema,” she concluded.Another OG Alpha that Alia Bhatt met in this journey is Bhavina Patel. She is a Paralympic table tennis star whose inspiring journey has broken barriers and inspired millions. Sharing pictures from their meet, Bhavina posted, “It was such a pleasure meeting you, @aliaabhatt. You have such wonderful energy; it was lovely spending those moments together. Wishing you the very best for Alpha. May it roar its way into everyone’s hearts and be another spectacular milestone in your incredible journey. I can’t wait to watch you light up the screen once again. Sending lots of love and good wishes.”

Each of these individuals comes from a different walk of life; yet they are united. They are united because of their mindset, one which is rooted in courage, discipline and ambition.