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Apple introduced its latest iPhone lineup at its “Awe Dropping” event in California. The lineup includes four models: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the thinnest-ever iPhone Air.
The new A19 chip powers the base iPhone 17 model, while the more powerful A19 Pro is on the Air, Pro and Pro Max models. The most expensive iPhone 17 Pro Max model gets a new aerospace-grade aluminium unibody with a vapour chamber cooling system, a larger battery, and best-ever thermal performance. For customers who are planning to buy this model, here are all the details about how to pre-book the iPhone 17 Pro MaxiPhone 17 Pro Max: India price and pre-order details
| Storage Variant | Price (Rs) | Pre-Order Date & Time | Availability Date |
| 256GB | Rs 1,49,900 | Sept 12, 5:30 PM | September 19 |
| 512GB | Rs 1,69,900 | Sept 12, 5:30 PM | September 19 |
| 1TB | Rs 1,89,900 | Sept 12, 5:30 PM | September 19 |
| 2TB | Rs 2,29,900 | Sept 12, 5:30 PM | September 19 |
The iPhone 17 Pro Max is priced at Rs 1,49,900 for the 256GB model, Rs 1,69,900 for the 512GB model, Rs 1,89,900 for the 1TB model, and Rs 2,29,900 for the 2TB variant.
Apple has confirmed that pre-orders for the iPhone 17 series in India will begin on Friday, September 12 at 5:30 PM IST, with deliveries and in-store sales starting Friday, September 19.There are multiple ways to pre-book the new iPhones online. The most convenient is through the Apple Online Store (apple.in), where users can log in with their Apple ID, pick the model, colour, and storage option, and complete the payment online.
In addition, Flipkart, Amazon India, and Reliance Digital will accept pre-orders, offering bank deals, cashback, and exchange options. Apart from Amazon, other e-commerce sites, including Flipkart, Reliance Digital, Croma, and Vijay Sales, have all listed the phone as coming soon.Apart from this, Apple Authorised Resellers such as Imagine and Unicorn will also provide online booking with EMI and trade-in plans. Buyers in a few metro cities, including Delhi, Mumbai, Pune, and Bengaluru, can pre-book directly at Apple’s official retail stores as well
How to pre-book iPhone 17 online: Step-by-step guide
- Visit the Apple India website or your preferred platform.
- Select the model: iPhone 17, iPhone 17 Air, iPhone 17 Pro, or iPhone 17 Pro Max.
- Choose your preferred storage and colour.
- Add the device to your cart and proceed to checkout.
- Complete the payment via UPI, credit/debit card, or EMI.
- You’ll receive a confirmation email with delivery details once the pre-order is successful
iPhone 17 Pro Max: Key details
The iPhone 17 Pro Max gets a new aerospace-grade aluminium unibody with vapour chamber cooling, a larger battery, and best-ever thermal performance.
It introduces Ceramic Shield 2 on both front and back for more uncompromising durability, brighter ProMotion displays, and the powerful A19 Pro chip with 40% better sustained performance. The camera system upgrades to triple 48MP Fusion lenses, a new 48MP telephoto with 8x optical zoom, and an advanced 18MP Center Stage front camera. Video capture now supports ProRes RAW, Log 2, and genlock for pro-level workflows. Running iOS 26, it also brings Apple Intelligence features like live translation, smarter visual intelligence, and privacy-focused on-device AI.
English (US) ·