India leads Asia Pacific in AI use: 60% of consumers want their own personal AI agents, says Adobe

Indian consumers are showing the strongest appetite for advanced artificial intelligence (AI) in the Asia Pacific region, with a staggering 60% expressing a desire to build their own personal AI agents, a report has said.

The findings, published on June 25 in the 16th annual Adobe AI and Digital Trends Report, reveal that India is overtaking both neighboring markets and local corporate expectations when it comes to embracing “agentic AI”, which are systems capable of executing complex tasks autonomously.The data highlights a cultural readiness for automated interactions. More than half of Indian consumers (55%) say they would happily interact with a brand’s AI agent, the report said, adding that 58% are comfortable with “agent-to-agent” interactions.

Furthermore, 61% are perfectly comfortable letting an AI agent deal with a brand’s human representative on their behalf.

AI is redefining the Indian shopping journey

Indian shoppers are increasingly integrating smart tools into their daily purchasing habits, looking for speed, convenience, and deep personalization. Adobe report says:

“India is emerging as one of the most receptive markets for agentic AI in Asia Pacific, creating new opportunities for brands to deliver more personalised and effective customer experiences.

At the same time, consumers expect these interactions to be transparent, intuitive and human-centric,” said Anindita Veluri, Director of Marketing at Adobe India.

The expectation gap

Despite high consumer enthusiasm, the report points to a disconnect between what everyday people want from AI and how companies measure its success. While brands remain focused on slashing costs and boosting internal efficiency metrics, consumers judge an AI's success on trust, transparency, and whether their needs are actually being met.“Many consumers are comfortable with agentic AI, but say adoption relies on defined transparent contexts with options for human support,” explained Duncan Egan, Adobe’s Vice President of Enterprise Marketing for Asia Pacific and Japan.The report notes that human connection still dictates whether a consumer stays or leaves: