IOB, Amul, Richplus to promote organic farming

A co-branded Organic Farming Card for IOB account holders was also launched on the occasion. | Photo Credit: RAGHUNATHAN SR

Indian Overseas Bank (IOB) has entered into a tripartite Memorandum of Understanding (MoU) with AMUL, India’s largest dairy cooperative, and Richplus, AMUL’s organic farming partner. According to the stakeholders, this MoU will promote organic farming and help in rural empowerment. Ajay Kumar Srivastava, Managing Director & Chief Executive Officer of IOB said about one lakh farmers will be onboarded through this initiative.

“This partnership is a remarkable step toward reshaping Indian agriculture. By combining our strengths, we can create a transformative journey for farmers, allowing them to embrace sustainable practices that enhance their livelihoods,” said Amit Vyas, Managing Director of of AMUL.

A co-branded Organic Farming Card for IOB account holders was also launched. This card offers farmers access to discounted organic inputs through AMUL’s certified outlets and other benefits including free agronomist support, training opportunities, and high-quality seeds. IOB will also introduce a dedicated credit scheme “Harit Kranti “, tailored to the needs of organic farmers.To scale the initiative, a series of organic farming conclaves will be organized, beginning with a major FPO meet in Madurai in June, followed by events across Tamil Nadu.

Published - May 29, 2025 09:08 pm IST