IPRS backs global call to protect creators in the AI era

The Indian Performing Right Society Ltd. (IPRS) has joined creators and authors' societies from around the world in supporting the Paris Commitment, a global declaration that calls for protecting human creativity, creator rights and cultural diversity as artificial intelligence continues to transform the creative industries. The declaration was adopted during the centenary General Assembly of the International Confederation of Societies of Authors and Composers (CISAC) in Paris. More than 450 creators, policymakers and industry leaders attended the event to discuss how AI can grow without compromising the rights of creators. Representing India were Javed Akhtar, Chairperson of IPRS, CEO Rakesh Nigam, Legal Head Ameet Datta and lyricist-screenwriter Mayur Puri, an IPRS board member. The declaration focuses on four key areas: protecting human creativity, ensuring transparency and fair payment when AI uses creative works, strengthening collective management organisations and encouraging governments to safeguard creators' rights. Speaking about the initiative, Javed Akhtar said, "Creativity is one of the deepest expressions of our humanity. The Paris Commitment sends a united message from creators around the world: human creativity must continue to be valued, respected and protected.

Technology can be a powerful enabler of progress, but it must not diminish the role of human imagination, lived experience, emotion and cultural identity.

As AI evolves, we must ensure that creators remain visible, valued and fairly rewarded for their contributions." Rakesh Nigam added, "The conversation around AI is no longer only about technology—it is increasingly about rights, ownership, accountability and the future of creative livelihoods...

Transparency, consent and fair remuneration must be central to any framework governing the use of creative works in AI systems. Human creativity remains the foundation upon which every creative industry is built." According to CISAC's latest report, global collections for creators reached a record €13.97 billion, while India has emerged as a key market in discussions on AI, copyright and creator remuneration. The Paris Commitment remains open for creators and organisations worldwide to endorse