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Kolkata: ITC’s non-cigarette FMCG business is closing in on the $4 billion milestone, with annual consumer spend topping Rs 37,000 crore (about $3.9 billion). Built over a little more than two decades, the business has delivered around 9% year-on-year growth.In its FY2025-26 annual report, ITC said its FMCG portfolio now includes more than 30 Indian brands developed largely through organic growth and institutional synergies. The company said these brands reach nearly 280 million households across India.“These home-grown, purpose-led Indian brands, powered by agile innovation, support the competitiveness of domestic value chains, especially in the agri space,” the report noted, adding that this helps create and retain value within the country.The segment includes brands such as Aashirvaad, Bingo!, Sunfeast, YiPPee! and Mangaldeep. The Sanjiv-Puri led conglomerate said the business recorded annual consumer spend of over Rs 34,000 crore in FY25 and launched nearly 100 new products last year.According to the report, the launches were centred on health and nutrition, hygiene, protection and care, convenience and on-the-go, and indulgence, backed by ITC’s Life Sciences and Technology Centre (LSTC) and its product development teams.





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