IVE is dropping mysterious vibes with 'Ive Secret' album

Final Teasers Unveiled

K-pop sensation IVE, under Starship Entertainment, has completed the teaser rollout for their fourth mini album 'IVE SECRET'. On August 20, 2025, the final concept photos were shared on official social media, building up to the album's release on August 25 at 6 PM KST.

The group, consisting of An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, and Leeseo, embodies a "pretty but dangerous" cover girl concept through striking black-and-white visuals. Members sport white T-shirts with personalized slogans like 'Killin' Cute' and 'I'm lovely TROUBLE', paired with black shorts and boots, exuding intense charisma and individual identities.

Album Concept and Tracks Explored

At the core of 'IVE SECRET' is an "Evil Cupid" theme, where the members portray empowered figures redirecting love's arrows toward self-empowerment.

The album features six tracks: the title 'XOXZ' (co-written by Jang Won-young and Seo Ji Eum), 'Midnight Kiss' (penned by Liz), 'Wild Bird', 'Dear, My Feelings', 'GOTCHA (Baddest Eros)', and '♥beats'. Teasers, including dance challenges on platforms like X, have previewed addictive lyrics such as "Give me the X, Give me the O, Give me the LOVE" and performance highlights, generating explosive fan reactions globally.

This release follows a secretive promotional strategy, starting with a snippet debut at the '2025 Gayo Daejeon Summer' event. According to Billboard, the track 'XOXZ' is anticipated to dominate charts with its dramatic hooks, potentially marking one of 2025's top K-pop hits.

Anticipated Impact and Release Details

With 'IVE SECRET', IVE aims to set new records, building on their consistent success. Chart Data notes their previous albums achieved million-seller status and multiple music show wins, heightening expectations for this comeback after a seven-month hiatus. The album drops on major streaming sites, kicking off full promotions that could include international festivals. Fans worldwide are eager to see how 'IVE SECRET' and 'XOXZ' will redefine the group's sound, blending bold narratives with high-energy vibes.

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