ARTICLE AD BOX
![]()
Kai Trump faces criticism after YouTube video shows her spending $233 on groceries while many Americans struggle with food costs (Image via Getty)
Kai Trump, the 18 year old granddaughter of US President Donald Trump, is facing strong criticism online after posting a new YouTube video where she shops at what she calls the “world’s most expensive grocery store.
” In the 18 minute video titled “I Tried the World’s Most Expensive Grocery Store,” Kai Trump walks through an Erewhon store in Los Angeles while a Secret Service agent stays nearby. During the video, she casually fills her basket with pricey health supplements, hot food, drinks and snacks before revealing that the total bill for one bag of groceries came to $233.But instead of enjoying the video, many viewers reacted with anger.
Several people said the video felt “tone deaf,” especially at a time when many Americans say they are struggling with everyday grocery costs. Comments under the video quickly turned into a debate about wealth, privilege and rising food prices in the United States.
I Brought My Secret Service to Erewhon
Kai Trump’s Erewhon grocery video sparks backlash as viewers call the shopping trip “tone deaf”
In the video posted on Kai Trump’s YouTube channel, the teenager begins by explaining the idea behind her experiment.“If you guys don’t know Erewhon, Erewhon is the most expensive grocery store pretty much out there.
Everything’s crazy expensive,” Kai Trump tells viewers. “So we’re going to get my favorite stuff, even supplements, whatever it may be and then go home and try it out.”As she walks through the aisles, she adds several expensive items to her basket. These include Vital Proteins Collagen Creamer, Body Health Perfect Amino tablets, Erewhon Vitamin C, and Shilajit Liquid Complex supplements meant to support energy and immunity.While picking items, she casually says things like, “Let’s just throw that in there” and “Let’s throw that into the mix, why not?”Her basket also includes a $17 jar of Medjool dates, a $19.99 sushi platter, and several items from the store’s hot food bar. The hot meal alone includes Korean BBQ Short Rib at $42 per pound, Vegan Buffalo Cauliflower at $21 per pound, and Brown Rice Balls at $20 per pound.Kai Trump later buys a $44 protein shake bottle, a $10 lavender lemonade, $13.99 oxygenated water, and the well known $21 Strawberry Glaze Skin Smoothie promoted by Hailey Bieber.At one point she jokes about the prices after seeing a hoodie inside the store.“$165 for a grocery store merch? I’m about to go bankrupt with this stuff. I am going to need to file for bankruptcy,” she says in the video.After leaving the store, Kai Trump tries some of the items at home. She admits she does not like several of them and laughs while revealing the total bill.“That was for one grocery bag, and one meal is not even edible.
That’s crazy,” she says.However, many viewers did not find the video funny. Some comments said the video showed a lack of awareness about how difficult grocery shopping has become for many families.One viewer wrote, “Most Americans can barely afford regular groceries.”Another comment said, “Not a good look to shop at ‘the most expensive store’ when regular Americans are struggling.”According to the Erewhon website, the store describes itself as “more than a grocery store” and says it focuses on organic, vegan and locally sourced food. The chain first started in Boston in 1966 and now has several locations in wealthy Los Angeles neighborhoods.The store has also become a popular spot for celebrities including Kourtney Kardashian, Bella Hadid, and Brooklyn Beckham, which helped it gain attention on social media.
English (US) ·