ARTICLE AD BOX
![]()
Bhojpuri music's power shines as viral hits like 'Lollipop Lagelu' (Pawan Singh) explode on YouTube, reels, and weddings, outshining films. Hrithik Roshan danced it on Super 30 set; Kartik Aaryan at sister's sangeet. 'Chhalakata Hamro Jawaniya', 'Lal Ghaghra', and Chhath tracks like 'Chhath Ghate Chali' fuel cross-state superhits.
Bhojpuri music holds tremendous power, with viral songs often turning films into superhits even when the storyline takes a backseat. Tracks like 'Lollipop Lagelu' by Pawan Singh exploded through YouTube-first releases, racking up hundreds of millions of views and becoming wedding anthems nationwide.
Weddings set their status as must-play numbers, while seasonal Chhath songs like 'Chhath Ghate Chali' fused devotion with virality.
‘Lollipop Lagelu’
Pawan Singh's 2015 track from the album ‘Lollypop Lagelu’ amassed over a million YouTube views, turning it into a blockbuster independent of any major film plot. Its catchy beats and dance moves fueled YouTube-first virality, with fans recreating it at events like cricket matches in Abu Dhabi. Social media reels amplified its reach beyond Bihar to national wedding playlists. Hrithik Roshan and Kartik Aaryan have both embraced the infectious energy of Pawan’s song. In 2019, before the release of 'Super 30's, Roshan had shared a fun video dancing to ‘Lollipop Lagelu’ with the cast during downtime on set.
Recently, Aaryan lit up his sister Kritika Tiwari's sangeet ceremony in Gwalior with a high-energy performance to the song.
‘Chhalakata Hamro Jawaniya’
This 2016 song from ‘Bhojpuriya Raja’, featuring Pawan Singh and Priyanka Singh, hit about 700 million YouTube views, overshadowing the film's narrative draw. Reels and dance covers on platforms like Instagram kept it trending for years, boosting the movie's box-office run via social buzz.
Cross-state popularity stemmed from its energetic folk fusion, perfect for weddings and parties.
‘Lal Ghaghra’
Pawan Singh's 2022 folk hit with Shilpi Raj and Namrata Malla racked up massive streams, making it a reel staple at desi weddings. No film overshadowed; the song's vibrant visuals and hooks created an independent frenzy across districts.
Chhath Puja special Bhojpuri songs
Tracks like
Khesari Lal Yadav
's ‘Chhath Ghate Chali’ and Pawan Singh's ‘Mai Rowat Hoihe’ control seasonal playlists, often elevating low-budget films during Puja. YouTube releases timed to festivals, combined with devotional reels, drive cross-state devotion from Bihar to UP. Wedding crossovers and emotional lyrics ensure year-round hits.




English (US) ·