Kids essentials brand Basil raises $2 million led by Prime Venture Partners

Basil, an online brand focused on kids’ essentials such as tiffin boxes and bags, has raised $2 million in a pre-Series A round led by Prime Venture Partners, with participation from Appreciate Capital and IIMA Ventures.The fresh capital will enable Basil’s next phase of growth as it expands into new product categories such as bags and water bottles, strengthens its supply chain, bolsters its leadership and product teams, and invests in brand-building initiatives.Basil was founded by husband-and-wife duo Harini Rajagopalan, who previously worked at Amazon and Flipkart, and Mahesh Muraleedharan, a former Uber India executive.Currently, Basil is clocking Rs 36 crore in annual recurring revenue (ARR). With new product categories on the cards, Basil expects to reach Rs 100 crore ARR in the next 12 months.“The kids’ essentials market in India is massive, yet there is no brand today that parents truly identify with across multiple everyday needs. Basil is addressing this gap by building a design-first, cross-category platform. This fundraise enables us to accelerate this expansion.

Our long-term mission is to build India’s largest online store for kids and teens,” Rajagopalan, CEO & Co-Founder, Basil, said.The market is estimated at over $7 billion, spanning hard goods, consumables, and toys. However, it is highly fragmented and deeply underserved, with no single brand operating across categories at scale.“This is our first investment in a consumer brand, and what stood out to us was the team’s deep focus on quality, design, and getting the basics right,” Brij Bhushan, Managing Partner at Prime Venture Partners, said.