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Saket Saurabh, a former product manager, left a ₹52 lakh annual package to pursue his passion for momos, co-founding The Momos Mafia. Despite initial challenges with street carts, the business has expanded to 40 carts and 20 outlets across seven states, generating over ₹5 crore in 2.5 years. Saurabh advises aspiring entrepreneurs to start with proper outlets.
The corporate landscape in India is such that people keep switching organisations in the lookout for better pay and career growth.But one quirky story has outshone them all, where a man ditched a fat pay cheque for street-side steaming baskets - sounds crazy, right?Gurgaon's Saket Saurabh traded security for spice, betting on India's momo craze.

Meet Saket Saurabh: The corporate professional who built a ₹5 crore momo business after quitting a ₹50 LPA job (Photo via LinkedIn)
Who is Saket Saurabh
Saket Saurabh, co-founder and CEO of The Momos Mafia, walked away from a ₹52 lakh annual package as a product manager at FlixStock in September 2023.According to a Hindustan Times interview on February 6, 2026, he looked forward to building “a recognisable dumplings brand in India” despite the stable pay cheque.His Instagram video, captioned “50 lakh ki job resign kar chale momo business karne,” racked up nearly 3 lakh views, with him adding, “From road-side cart to a proper franchising business.
Every step earned. And this is just the beginning.”
Roots in family experimentation
Post-NIFT Delhi in 2014, Saket co-founded Wowflux, which was acquired by FlixStock. While employed, he helped his sister and brother-in-law at Gurgaon's Bamboo Cafe, where momos outsold parathas and biryani.
As told to HT.com, they tested a canopy selling only momos outside, then a cart at Infotech, pulling ₹10,000–₹12,000 daily.
His business also had to face challenges
Launched officially in January 2024 with partners Ekta Kumari, Gautam, Surya Prakash, and Shubham Thakur, the business hit roadblocks like authorities pulling carts, staffing issues, and bad weather.
Saket told HT.com, “A ₹500 crore brand cannot be built around carts.” So they switched to a "CSR model" or Cart Service Restaurant, with cosy shops and carts outside. Today, they've got 40 carts, 20 outlets, and two quick-service spots across seven states.
Carts that earned good revenue
His earnings soared consistently. In the first year from Jan–Mar 2024, he made ₹16 lakh. During 2024–25, ₹2.2 crore. This year already ₹2.2 crore, eyeing close to ₹3 crore, totalling over ₹5 crore in 2.5 years, said the HT report.
Saket’s advice to people about the momos business
Saket said to HT, advising momo moguls, “Start with a proper outlet. Do not start with a stall. With a stall, you can earn maybe a lakh, ₹2 lakh or ₹4 lakh. But when you talk about bigger numbers and a proper business, start with an outlet. This is one of my big learnings.”

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