Meet the ‘algorithm king’ whose name alone is said to make reels go viral

It won’t be a surprise if you, an English newspaper reader, have never heard of Aaryan Kelvin. Known as Aman Pandit in real life, the 22-year-old influencer has become the darling of the Hindi heartland with his videos on the absurdities of working-class life.
One of his slice-of-life skits, ‘Raj Mistri Kelvin’, is about the comical relationship between a taskmaster client and a lazy contractor, with plenty of gags and canned laughter. Think slapstick, physical comedy that cracks up many in northern India.