Meta is hiring in US to create AI chatbots for India, job role requires ...

After the aggrieves AI talent recruitment spree, now it appears that Meta is ramping up its investment in

AI-powered chatbots

. The company is reportedly hiring US-based contractors to help develop

culturally tailored digital personas

for its key markets such as India, Indonesia and Mexico. As reported by Business Insider, Meta is offering up to $55 for an hour to candidates who are fluent in Hindi, Indonesian, Spanish and Portuguese. These roles are said to be part of Meta’s broader push to include character-driven AI chambers across its platforms. These contractors are expected to collaborate with regional teams and offer creative direction, shaping chatbot personalities.

Storytelling meets AI: Job requirements

As reported by Business Insider, the job listings posted by Meta reveals that the company is looking for individuals with at least six years of experience in storytelling and character creation. The company also wants the candidate to be familiar with prompt engineering and AI content pipelines. The applicant should also have a deep understanding of the local language.The roles are being filled via staffing firms such as Crystal Equation and Aquent Talent, which posted listings for Hindi, Indonesian, and Spanish-language positions. The company has not yet commented on these job postings but the as per the description it appears to address the concept of chatbot development.

From celebrity bots to DIY AI studio

Meta’s journey into the AI chatbots category started in 2023 with celebrity alter-egos like Kendall Jenner and Snoop Dogg. That experiment was short-lived, and by 2024, the company pivoted to a more open model with the launch of AI Studio—a toolkit allowing users to build their own bots. AI Studio is currently available in the U.S. and Indonesia, and hosts hundreds of user-generated characters.However, the latest hiring spree signals that Meta isn’t leaving localization entirely to creators. Instead, it’s investing in professionally crafted personas to deepen engagement in emerging markets like India.