Monika Shergill: The more local and rooted we are, the further our stories can travel

Netflix recently participated in the 12th CII Big Picture Summit with creator-led sessions that offered insights on the impact of streaming on the creative landscape in the country.

As Netflix approaches its 10 year milestone in India in early 2026, Monika Shergill, VP, Content, Netflix India, spearheaded a powerful conversation with actor Rajkummar Rao, creator Sudip Sharma and Sameer Nair, MD of Applause Entertainment on how India’s media and entertainment landscape has evolved over the past decade.Talking about Netflix’s past decade in India, Monika Shergill- Vice President Content, Netflix India said:, “I think one of the most defining things streaming has done is open up opportunities for all kinds of talent to participate in the storytelling business, to share in the joy of storytelling, and to entertain our country. We are a large country, and a small pool of people with a small pool of ideas can never satisfy the audience, so programming more, telling more stories, and discovering more talent becomes essential.” The conversation highlighted how the next decade will be shaped by creators who are ready to push boundaries, experiment with storytelling styles and build stories that spark larger cultural moments.