‘Namo Swadeshi Urban Malls’ to Be Built in Ahmedabad, Surat, Vadodara, and Rajkot under Gujarat Urban Livelihood Mission

Gandhinagar: To encourage every citizen to adopt local products and contribute to the vision of Viksit Bharat by 2047, Prime Minister Shri Narendra Modi has launched campaigns such as – ‘Make in India’, ‘Aatmanirbhar Bharat’, and ‘Har Ghar Swadeshi’. Building on this, the Gujarat Government, under the leadership of Chief Minister Bhupendra Patel, is creating urban platforms for local artisans and small-scale industrialists. After successful ‘Swadeshi Melas’, ‘Namo Swadeshi Urban Malls’ will be set up in Ahmedabad, Surat, Vadodara, and Rajkot.

Namo Swadeshi Urban Mall: A Permanent Platform for Selling Indigenous Products For Local Artisans

The Gujarat Urban Livelihood Mission (GULM), under the Urban Development and Urban Housing Department, is implementing the ‘Namo Swadeshi Urban Mall’ scheme to promote indigenous products. The initiative aims to create permanent, modern markets in municipal corporations, encouraging citizens to buy local goods.

During Urban Development Year 2025-26, Swadeshi Melas were held in 16 municipal corporations as part of the plastic-free ‘Swadeshi Festival’, giving local artisans, women of self-help groups, street vendors, and small traders an opportunity to showcase and sell their products. To provide a broader and lasting market for indigenous goods, ‘Namo Swadeshi Urban Malls’ will now be established in Ahmedabad, Surat, Vadodara, and Rajkot. These malls will offer a well-organised, modern platform for artisans, self-help group members, street vendors, and small-scale industrialists to sell their products.

‘Vocal for Local’ Campaign to Gain Momentum

The mall will create a direct link between buyers and sellers, allowing consumers to access a wide range of indigenous products in one place while giving local artisans a dependable market. It can also host fairs, haats, and exhibitions, further strengthening the ‘Vocal for Local’ campaign. The state government has allocated ₹45 crore in the 2026-27 budget for establishing ‘Namo Swadeshi Urban Mall’ and organising ‘Swadeshi Melas’. This initiative will empower artisans and small-scale industrialists, marking a significant step toward realising the vision of Atmanirbhar Bharat.