Neeraj Chopra becomes brand powerhouse: Brand value soars to $30 million; non-cricket endorsements gain ground

India’s golden boy, Olympic champion Neeraj Chopra is lifting India’s non-cricket endorsement scene after his recent victory at the 2025 Paris Diamond League and with the launch of the Neeraj Chopra Classic, India’s first global javelin event, according to ET.The competition, held on July 5 at Bengaluru’s Sree Kanteerava Stadium, featured some of javelin's top international athletes and attracted major sponsors like Visa, Audi India, Duolingo English Test, and Snapchat.Chopra’s growing influence in the endorsements space is reflective of a larger shift in the country's sport sponsorship and marketing landscape. He along with likes of badminton ace PV Sindhu and shooting star Mannu Bhakar is driving the focus of endorsements circles beyond just cricket.Emerging sports accounted for 14% of India’s ₹1,224 crore sports endorsement market in the year 2024, a jump of 46 percent, which industry experts attribute to the rising influence of athletes like Neeraj Chopra, reported the financial daily.With the leading brands both national and international making a beeline for the javelin star, Chopra’s personal brand value is estimated to be around $30 million according to Kroll analysis quoted in the report.

With that staggering figure he is placed just behind the leading cricketers of the country. His brand roster now includes some 20 big names, including the brands like Tata AIA, Audi India, Visa, Krafton and Under Armour.Chief commercial office of JSW sports, which manages Chopra’s brand engagements, said their emphasis has consistently been on making selective choices."Over the last fiscal year, we've seen a clear and strategic evolution in Neeraj's brand portfolio.

The mandate from the very beginning has been to be focused, deliberate, and selective," Karan Yadav, chief commercial officer at JSW was quoted as saying. "Instead of maximising volume, our goal has been to align with brands that resonate with Neeraj's personality, values, and passions."One instance is Chopra’s recent partnership with Audi India."Neeraj's authentic passion for automobiles made Audi a natural partner. The alignment was so strong that the collaboration became a seamless extension of Neeraj's identity," Yadav explains.