NFL stars in Super Bowl 2026 ads: Which players appeared in big game commercials

Super Bowl LX was not just about the match between the New England Patriots and the Seattle Seahawks. The commercials during the game were also a big attraction. Companies spent around $8 million or more for just 30 seconds of airtime.

As always, many famous NFL players and athletes appeared in these ads, making them even more exciting for fans.Here is the list of all the athletes that made an appearance:

Peyton Manning leads the pack

One of the most popular commercials featured former quarterback Peyton Manning. The two-time Super Bowl winner appeared in a Bud Light ad called “Keg.” In the ad, Manning is at a wedding when a keg starts rolling away. He and others chase it in a funny and chaotic scene.

Manning has appeared in Super Bowl ads many times before. His strong personality and sense of humor make him a favorite choice for brands during the big game.

Derrick Henry

Baltimore Ravens running back Derrick Henry also appeared in a Super Bowl commercial. In his ad, he showed off his throwing skills in a fun and unexpected way. The commercial mixed humor and sports talent, which made it enjoyable for viewers.

Henry is known for his strength on the field, so seeing him in a different role caught fans’ attention.

Tight ends team up for an important message

Not all commercials were funny. A Novartis ad focused on prostate cancer awareness. It featured several current and former NFL tight ends, including George Kittle and Rob Gronkowski.

The ad encouraged men to get simple health screenings. It had a calm and serious tone compared to other commercials, but it delivered an important message. Fans appreciated seeing athletes support health awareness.

Michael Strahan and other stars

Michael Strahan who is a former NFL player, was also in a Super Bowl ad.

In an ad that was about aiding young people and supporting the community, he was joined by other athletes. The ad had a nice message and highlighted how sportsmen can utilize their status to help others.

Several other athletes like Serena Williams also appeared in different commercials during the Super Bowl broadcast. Super Bowl commercials have become almost as important as the game itself. Fans look forward to seeing creative ideas, funny moments and famous faces. In 2026, NFL players once again played a big role in making the ads memorable.