NHL Rumors: Austin emerges as top contender for $2 billion expansion franchise amid growing competition

The NHL may soon welcome a new team, and a surprising city is rising through the ranks—Austin, Texas. Long overshadowed by nearby Dallas and Houston in the world of pro sports, Austin is now making headlines as it officially joins the list of cities competing for an NHL expansion franchise.

With the league setting the franchise fee at a staggering $2 billion, the race is quickly becoming one of the most expensive and competitive in hockey history.

Why Austin is gaining serious traction in the NHL expansion race

Austin’s pitch has something the others lack: a relatively untapped pro sports market. Unlike Atlanta, Houston, Indianapolis, and New Orleans—cities already home to NFL, NBA, or MLB teams—Austin would be offering the NHL an exclusive stage. With no existing major league team to compete with, a new hockey franchise could dominate the city’s growing and youthful population, which has long craved a team of its own.

That could give Austin a critical edge. As Daily Faceoff’s Frank Seravalli reported, the NHL has been fielding informal proposals despite not launching a formal expansion process. Commissioner Gary Bettman confirmed that, stating, “We have no pending applications and we’re not seeking to initiate a formal process at this point.”However, Bettman also outlined the league’s strict standards for any future team, saying it must check four key boxes: “a cohesive and well-heeled ownership group, an NHL-ready arena, a growing market and a way to make the league better than it was.”

NHL expansion remains deliberate but inevitable

While no new franchises are imminent, momentum is building. The last major wave of expansion happened in 2000, when the Columbus Blue Jackets and Minnesota Wild joined the NHL. Doug MacLean, the Blue Jackets' GM at the time, reflected on the era: “It’s pretty bizarre when you think about it… things had been picked pretty clean by two previous expansions in back-to-back years.”Since then, the league has remained stable, though notable shifts have occurred. The Arizona Coyotes folded and were replaced by the Utah Mammoth, and the Seattle Kraken and Vegas Golden Knights brought new life to the league.Also Read: NHL Trade Rumors: Flyers eye Canucks’ Arturs Silovs as potential answer to goaltending dilemmaNow, with a surging market and no competition within city limits, Austin could become hockey’s next frontier—if it meets the league’s lofty demands.