Oscar winner to direct Giorgio Armani biopic: The untold story of fashion’s richest icon finally heads to the big screen

Oscar-winning filmmaker Bobby Moresco is stepping into the world of high fashion next. The director of Crash has signed on to helm a biopic on legendary designer Giorgio Armani, backed by Italian producer Andrea Iervolino, the man behind Ferrari.The project, titled Armani - The King Of Fashion, will trace the life and rise of one of fashion’s most powerful names. Moresco is also writing the script, this time with his daughter Amanda by his side. It’s not their first collaboration with Iervolino either - the trio has previously worked together on racing biopics like Lamborghini and Maserati.The film is expected to explore both the personal and professional journey of Armani, who passed away last September at the age of 91.

Few designers have shaped modern fashion the way he did. From redefining power dressing to building a global luxury empire, Armani wasn’t just a designer - he was a brand, a business mind, and a cultural force. Today, the Armani Group is said to be worth over $10 billion, making him one of Italy’s most successful entrepreneurs ever.Hollywood, of course, played a big role in his legacy.Armani’s bond with the film world ran deep. He famously dressed Richard Gere in American Gigolo back in 1980, a moment that changed men’s fashion on screen forever.

After that, his designs appeared in more than 30 films, and his red-carpet presence became almost inevitable. From Cate Blanchett and Julia Roberts to Leonardo DiCaprio, Robert De Niro and Sophia Loren, some of the biggest names trusted Armani for their most important appearances.

While the designer was a global icon, he remained fiercely private. He shared a long personal and professional partnership with architect and businessman Sergio Galeotti, who passed away in 1985 due to AIDS-related complications.

Whether the upcoming film will touch upon this part of his life or stay focused on his work and legacy is still unclear. It’s also not known if the Armani family is directly involved in the project.Interestingly, despite being a very Italian story, the film may not be shot in Italy at all.Iervolino has revealed that Hungary is the likely filming location, citing financial and administrative challenges back home. According to his production company, the decision came after long discussions with American banks and investors, who are currently wary of Italy’s production system and tax credit policies.In fact, this isn’t the only project moving out. Another planned biopic, Bugatti - The Genius, may also shift to Hungary. Iervolino admits it’s a tough call. He says he deeply loves Italy and remains proud of his roots, but recent changes in tax incentives and political uncertainty have made international investors nervous.Sources close to the production claim the issue isn’t talent or creativity - it’s paperwork, delays, and unpredictable regulations that have shaken confidence.Still, Iervolino insists his heart remains firmly Italian. Even if the cameras roll elsewhere for now, he says he will continue telling the stories of Italy’s greatest icons to the world.For Armani fans and fashion lovers alike, the film promises a rare look at the man behind the suits, the silhouettes, and the empire - even if that story begins far from Italian soil.