Oura makes its India debut with the launch of Oura Ring 4: Design, features and more

Oura has entered the Indian market with the launch of its Oura Ring 4. The smart ring, the company says, is designed for everyday life and acts as a personal health companion that tracks more than 50 health and wellness metrics.

Oura Ring 4 is powered by Oura Smart Sensing technology and is claimed to “give a clearer, more reliable picture of your body, turning those signals into more precise, personalised health insights.” The smart ring is priced at Rs 28,900 for Silver and Black variants. Other models include Stealth, Brushed Silver, Gold, and Rose Gold, priced at Rs 39,900. Oura membership will cost Rs 599 per month. Those interested can buy the new Oura Ring 4 from March 18 at Croma stores, as well as online retail platforms including Amazon.

Doug Sweeny, Chief Marketing Officer at Oura said “We created this report to understand the value Oura can bring in improving the lives of millions of Indians. The data is clear: sleep is the foundation of health, but Indians’ ultra‑connected, fast‑paced lives are at odds with getting great sleep. Oura Ring can help people across India better understand their unique health and make small, sustainable changes that add up over time.

As we bring Oura to India, we’re excited to see how Oura Ring can support a nation that’s deeply invested in performing at its best.”

Oura Ring 4 features

Oura Ring 4 offers the ability to track more than 50 health and wellness metrics and translates them into clear, personalized insights through the Oura App (iOS and Android). Powered by ŌURA Smart Sensing technology, Oura Ring uses smart algorithms and research-grade sensors that adjust to each person’s unique body – including finger shape, skin tone, and other individual differences. Its multi-wavelength sensing system and 18 signal pathways give a clearer, more reliable picture of your body, turning those signals into more precise, personalised health insights.Oura Ring 4 is crafted from lightweight titanium with recessed sensors for 24/7 comfort, including during sleep. Available in 12 sizes (4–15)—the widest size range of any smart ring—and six finishes (Black, Silver, Stealth, Brushed Silver, Gold, and Rose Gold), it pairs performance with a refined, minimal design.