P4 initiative: Selection of ‘Margadarshis’ is done voluntarily, says A.P. CM  

Reiterating that every decision of the Andhra Pradesh government is aimed at the welfare of the poor, Chief Minister N. Chandrababu Naidu on Tuesday said the selection of ‘Margadarshis’ (mentors) under P4 initiative is being done voluntarily, without any compulsion.

Saying that each individual chooses their own way of serving society, the Chief Minister cited the example of a devotee who recently donated 121 kg of gold worth ₹140 crore to the Lord Venkateswara temple at Tirumala from the earnings of his own company, while requesting that his name remain anonymous. 

“Some people contribute in their own way. Yet, true satisfaction and fulfilment do not come from wealth or achievements. They come only from serving and supporting the poor,” he observed.

Mr. Naidu emphasised that the ‘Margadarshis’ (mentors) must not only extend financial support but also provide reassurance to the adopted Bangaru Kutumbalu (golden families).

“I am a Margadarshi too. I have adopted 250 families in my Kuppam constituency and will personally devote time to their well-being,” he said, recalling the legacy of social reformers like Dokka Seethamma.

During the event, Mr. Naidu interacted, in virtual mode, with the overseas Telugu NRIs who came forward to adopt poor families, including several from Saudi Arabia.

Emotional testimonies came from the beneficiaries, including Pavani from Krishna district, who secured employment at HCL through P4.

Symbolically, Mr. Naidu presented an ‘Adopt Tree’ to families from his Kuppam constituency.

The Chief Minister launched the symbolic ‘Adopt Tree’ in Kuppam, presenting it to beneficiary families. The families expressed gratitude, saying that their lives were improving with the government’s support.

Highlighting women’s empowerment, the Chief Minister said that only the Telugu Desam Party (TDP) had consistently created platforms for girls’ safety, education, and independence.

‘Sanjeevani’

Mr. Naidu said a new initiative in public health titled Sanjeevani, a programme designed to protect community health, to be launched in collaboration with the Bill Gates Foundation.

“Service brings true contentment, and help brings fulfilment. With P4, our mission is not just to extend assistance but also to give hope and dignity to every poor family,” he said.

Senior officials, P4 Foundation vice-chairman Kutumbarao, and NRT chairman Vemuri Ravi Kumar attended the programme.