'Parval for 1.99$': Chaos erupts at the opening of Indian grocery store in New Jersey - watch

A newly opened Indian grocery store in New Jersey has become an internet sensation after its grand opening drew massive crowds, after shoppers flocked to grab parval (pointed gourd) being sold at a heavily discounted price of $1.99 (around Rs 170).Many compared the scenes to a Black Friday sale, only this time, the hot deals were on Indian vegetables and pantry staples.

Grand opening draws unexpected crowdThe deal quickly spread through the local Indian community, with many shoppers arriving before the store opened to make sure they didn't miss out.The store witnessed an overwhelming turnout as hundreds of shoppers arrived to explore the new supermarket and take advantage of opening-day offers.Videos circulating online captured bustling aisles, crowded checkout counters and customers filling their carts with groceries.‘American Sabzi Mandi’The chaotic yet humorous scenes quickly spread across social media, where users flooded the comment sections with jokes and memes.Many remarked that the atmosphere felt just like a busy vegetable market back home, leading to the now-viral nickname "American Sabzi Mandi."

Others quipped that Indians can spot a good grocery deal no matter which country they live in.Beyond the humour, the response reflects the increasing demand for Indian supermarkets in the United States. As the Indian diaspora continues to grow, stores offering authentic vegetables, spices and regional food products are becoming popular community hubs for shoppers looking for a taste of home.