PM Modi hails Kalaburagi’s jowar rotti initiative

Prime Minister Narendra Modi during his monthly radio address Mann Ki Baat aired on Sunday praised the Kalaburagi district administration for its innovative initiative to empower rural women by bringing women roti producers onto a common cooperative platform and selling the rotis under the Kalaburagi Rotti brand, a jowar-based flatbread, turning a local staple into a recognised regional brand.

“The achievements of Kalaburagi’s women in Karnataka are equally remarkable. They have transformed jowar roti into a well-known brand. Over 3,000 rotis are being made every day at their cooperative. The aroma of these rotis is no longer limited to their village. A special counter is already opened in Bengaluru. Orders are coming in through online food platforms. Kalaburagi’s roti is now making its way into the kitchens in big cities. This initiative has had a tremendous impact on these women. Their income has increased significantly,” Mr. Modi said.

Meanwhile, responding to the Prime Minister’s praise, Minister Priyank Kharge, who hails from Kalaburagi, expressed delight, but emphasised the role of the State government behind the success of the initiative. Writing on X, Mr. Kharge said, “What the Prime Minister described in Mann Ki Baat is actually the result of our Kaam Ki Baat, a testament to the efforts of the Congress government.”

Meanwhile, speaking to The Hindu, Deputy Commissioner Fouzia Taranum, the key official behind the initiative, credited the success to the over 1,000 women who are at the heart of the project.

“The women have done an outstanding job. Their dedication and commitment are truly commendable. The real credit belongs to them. We are now planning to open franchise outlets in Hyderabad, Bidar, Pune, Delhi and other cities. I am hopeful that these plans will materialise soon,” she said.