Rebiha Helimi’s RH Luxury Properties becomes the go-to real estate company of both millennials and Gen Z home buyers

For years, RH Luxury Properties has attracted a growing interest from a younger demographic that views real estate not merely as an investment, but as a statement — even an extension of their values and lifestyle.

Millennials and Gen Z buyers now seek homes that reflect their everyday choices, particularly those with designs rooted in mindfulness and purpose. Notably, these generations of investors have shifted away from the traditional, gravitating instead towards the contemporary. They prioritise layouts that emphasise openness and light, with interiors thoughtfully curated to accommodate both work and rest. Outdoor spaces and wellness-driven areas have become central to demand, offering a sense of tranquillity while serving as avenues for personal expression.

Dubai continues to provide the dynamism and environment most valued by this generation — and RH Luxury Properties meets these aspirations. Founder and CEO Rebiha Helimi is constantly on the move, collaborating with architects and planners whose ethos embodies freedom, self-worth and individuality. Under her leadership, RH Luxury Properties has remained firmly aligned with the vision she created — one where real estate evolves to meet the changing preferences of those who now define the future of home ownership.

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