Reliance buys beauty brand Pahadi Local

MUMBAI: Reliance Retail has acquired beauty and wellness brand Pahadi Local along with other business assets from Pahadi Goodness, it said Monday. Founded in 2018, Pahadi Local produces Himalayan-inspired personal care products and works with women-led self-help groups in Ladakh and Himachal Pradesh.

Reliance Retail said it will support the brand's expansion using its wide capabilities.