"Ridiculous": Tom Brady slammed for spoiling teenage son with outrageous $3M watch gift

Tom Brady has turned heads once again—this time for a dazzling family moment. During Super Bowl weekend in New Orleans, the NFL legend gifted his son, Benjamin, a $3 million Jacob & Co.

Billionaire Mini Ashoka watch—an ultra-rare timepiece. It features over 100 carats of diamonds and is one of only 18 in the world.

A luxury surprise with a personal touch

The exchange took place during a private Super Bowl week gathering among close friends. Brady, known for his tightly guarded personal life, allowed cameras to catch this rare moment. It reflected a more relaxed, off-field version of the seven-time Super Bowl champion. The moment wasn’t just about wealth—it was about legacy, emotion, and fatherhood.In a video that quickly went viral, Brady surprised his 15-year-old son during a quiet moment. “Close your eyes… put your wrist out,” he says, carefully placing the watch on Benjamin’s wrist. He then hugs the teen and adds, “I love you, buddy.” The emotion was visible on both sides. Benjamin, clearly stunned, looked down and asked, “Is this real?” followed by, “Whoa!”

The watch, from Jacob & Co.’s Billionaire series, is a celebrity favorite and ultra-rare.

It marked not just a gift, but a moment that blended luxury with deep family pride. Benjamin’s reaction, caught alongside his friends’ cheers, gave the moment viral energy. One friend shouted, “Benny’s iced out!” as laughter echoed through the room.The lighthearted atmosphere was captured in full, showing a rare father-son connection. Brady, often known for his intensity on the field, offered a glimpse of quiet warmth.

It was a snapshot of his post-NFL life—filled with both legacy and love. For many, it felt more like a rite of passage than just a flashy gift.

Mixed reactions from fans online

While many admired the sentimental gesture, not all reactions were warm online. Some praised Brady for the emotional bond, others raised concerns over the excess. Social media erupted with a mix of humor, skepticism, and awe at the price tag.One fan offered a compliment saying, “Perfect timing.”

Another added, “Sell it, buy a nice house and a Lambo.” Another commented, “Time to teach him self-defense.” A fourth wrote bluntly, “Ridiculous.”

Off the field, still in the spotlight

The moment unfolded while Brady was in New Orleans for his broadcasting duties. Now heading into his second season with Fox Sports, he’s as busy off-field as ever. From media to investments to parenting, he continues juggling multiple roles. But for a brief moment, the spotlight was on something more personal—fatherhood.Also read: Tom Brady melts hearts on Father's Day with emotional tribute to his lifelong hero—his dadBrady’s gesture, while opulent, also reflected a deeper sense of love and pride. In his post-playing life, he's made clear that family remains at the center of it all. Though the price tag shocked many, the emotion behind it couldn't be denied. Whether praised or questioned, the moment left a lasting impression—just like the watch.